- A Zalando, Európa egyik vezető online divat- és életmódplatformja többségi részesedést szerez a Highsnobiety-ben, a befolyásos globális divat- és életmód médiában.
- A Highsnobiety a Zalando stratégiai és kreatív tanácsadójaként fog működni a jövőben, erősítve a platform öltözködési és stílustanácsadói, illetve divatkurátori szolgáltatásait.
- A Highsnobiety megőrzi szerkesztői függetlenségét, a kreatív ügynökségi munka teljesen önálló marad, és nem változik a vállalatirányítási struktúra sem. David Fischer, a Highsnobiety alapító vezérigazgatója megőrzi kisebbségi részesedését a vállalatban.
BERLIN, JUNE 13, 2022 // Zalando, a leading online platform for fashion and lifestyle in Europe, and Highsnobiety, the global pioneer of the new luxury culture, jointly announce today that Zalando has acquired a majority stake in Highsnobiety.
The two companies will join forces to lead the way in engaging and inspiring customers. They will leverage each other’s complementary strengths by bringing together Highsnobiety’s cultural relevance and insight, fashion authority and storytelling expertise with Zalando’s fashion network, e-commerce know-how and operational capabilities.
While continuing independent operations, Highsnobiety will act as a strategic and creative consultant helping Zalando develop new inspiration-focused spaces and formats on its platform. Highsnobiety’s unique capabilities will play into Zalando’s ambitions to weave inspirational experiences into the customer journey and create an exciting and engaging online environment for both consumers and brands. In turn, joining the Zalando Group allows Highsnobiety to leverage Zalando’s expertise and resources to fuel its own e-commerce capabilities.
Highsnobiety was founded in Berlin in 2005 by David Fischer as a blog that heralded the convergence of streetwear and high-end luxury fashion. Today, Highsnobiety comprises a publishing arm, creative consultancy and a curated commerce platform, counting among the most influential global voices in the new luxury space and in culture at large. Teaming up with Highsnobiety will accelerate Zalando’s ambition to be a top destination for streetwear, new luxury and fashion inspiration, especially for the younger, fashion-forward consumers.
David Fischer, Highsnobiety’s Founder and CEO, comments: “Highsnobiety has mastered the art of turning stories into products and products into stories. I am very excited to bring our capabilities to Zalando’s commitment towards fashion inspiration and together reimagine the future of content and commerce. Equally, I am thrilled to tap into Zalando’s unrivaled expertise in scaling e-commerce platforms and bring my lifetime’s passion work to the next level”.
David Schneider, Zalando’s Founder and Co-CEO, says: “Both of our companies share a passion for building strong brand partnerships and enabling brands to inspire audiences with their products and stories. Partnering with Highsnobiety will allow us to execute much faster on our ambition to offer the most relevant and engaging – as well as convenient – shopping experience to our customers. I’m excited to see our joint vision materialize and to shape the future of fashion content in commerce together”.
As part of the deal, Highsnobiety will retain its editorial and curational autonomy, with the publishing and agency work remaining fully independent. Highsnobiety will continue to be led by its two managing directors, David Fischer and Jürgen Hopfgartner, and founder David Fischer will retain a minority stake in the business.
All parties have agreed not to disclose the financial details. Highsnobiety was advised in this transaction by Liontree, V14 – Vogel, Heerma & Waitz and Taxess. Zalando was advised by White&Case, PwC and McKinsey.
ABOUT ZALANDO
Zalando (https://corporate.zalando.com) is a leading European online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to almost 49 million active customers in 25 markets, offering clothing, footwear, accessories, and beauty. The assortment of international brands ranges from world-famous names to local labels. Our platform is a one-stop fashion destination for inspiration, innovation, and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story. Our vision is to be the Starting Point for Fashion and a sustainable platform with a net-positive impact for people and the planet.
ABOUT HIGHSNOBIETY
Highsnobiety is a brand dedicated to a new generation of cultural pioneers. Our mission is to discover and champion the best our culture has to offer, connect people through our love of style, and amplify a community of emerging creators. Always ahead of the curve, Highsnobiety is dedicated to discovering what’s next. Founded in 2005 by CEO David Fischer, Highsnobiety is a global business headquartered in Berlin with offices in New York, Los Angeles, London, Amsterdam, Sydney and Milan. We are a digital media and cultural consultancy at the intersection of style, art, design and technology, providing a platform for the brands and people we are passionate about.
